Français
prev next     ( 10 )
1919
1922
1924
1933
1941
1949
1963
1965
1970
1975

Selling Nature

Car advertisements throughout the 20th century used elements of nature and the natural world not only as backdrops, but as a way to market a lifestyle to consumers. The following ads characterize nature as a powerful element that can be harnessed and overcome, or a place to escape, a leisurely destination.

Despite the different ways in which nature is defined in these ads, there is always an emphasis on mobility and accessibility. The drivers of these cars will always be able to go where they want, when they want, despite the weather. One lifestyle suggested by these advertisements is that of a consumer who is adventurous, outdoorsy, or independent, someone who likes to break away from everyday life. Another targets consumers who enjoys spending their leisure time with friends and family in a natural setting.

Nature is also presented in other ways. How do the images of nature and animals compare to the text? What human qualities are emphasized through the use of nature? Try to pay attention to the way other elements, such as gender, class or race are being used in connection with nature. Can you see your lifestyle in these ads?